for some reason, this thought just came to me while i was thinking about how to make a new demo for one of my bands. we didn’t take the band serious ourselves in the last couple of years, so the gigs got fewer – rehearsals too and we didn’t even see each other in months. the whole thing kind of fell asleep. but now it’s time to get started again, we need to get used to the idea first, i guess…
anyway, i was thinking about different ways to make a demo. should we do the real thing with lots of time and effort put into it to make a fine, slick sounding demo? on the other hand, it seems demos that sound like someone used the built-in-laptop-mic to tape it with garageband are today’s favorite. and, as ridiculous as this may sound, it has its advantages. it’s not only cheaper and less time consuming than a professional recording, it’s also capable of showing the difference between a good and a bad band. now why’s that, you ask. but first, back to the cheap-and-fast-point.
the first demo i ever made took weeks, maybe even more than a month. the playing about a week and then the discussions about every small detail ate up the rest of the time. we were some third-class-backyard-band in some third-class-backyard-studio, i may add… today, the ‘production’ of a recording that good takes barely longer than the playing of the actual songs. you put up two mics in the rehearsal room, set up your laptop, record the band and do some software-magic afterwards. that’s it. it’s not pro-quality alright, but ‘economy-class-studios’ don’t necessarily offer that either. the big, or should i say huuuuge, advantage is: it’s fast. which means, you can do it once a month, or even better, at each rehearsal. put it on your website and there’s fresh material about once a week. i won’t even mention the motivation- and playing-quality-boost that comes with a permanently glowing recording button. who cares about a perfectly crafted demo-recording that’s 15 years old and doesn’t even feature the actual bandmembers anymore? or maybe there’s songs on it, you threw out of your repertoire a decade ago… the cheap’n'fast way shows what you’re doing right now, and that’s what people are interested in, especially in these fast times. we have to thank youtube for that, it made bad quality chic and that’s imo a good thing. okay, i don’t really believe bad quality is a good thing – but i do believe 1. it makes things a lot easier, 2. provides equal possibilities for everyone and 3. like it or not, it’s what time brought us – so we need to embrace it. anyone trying to fight time is a bloody moron.
there’s something i want to add. about 95% of the people i ever gave demos to have no idea of quality, so why bother? we have a saying in germany: it’s like giving pearls to the pigs. ok, maybe you shouldn’t give such a bad recording to the big record-company-boss in order to get a contract. but updating your page with fresh audio content on a weekly basis will get you a decent amount of fans and traffic and that might impress mr. recordguy a lot more… and, it seems to me, the giving-demos-to-the-big’uns-to-get-a-deal-and-become-rich-and-famous-days are over anyway.
now, why is a bad quality recording able to tell a good band from a bad one (or the recipient for that matter)? easy, even the worst band in the world could make a fine sounding, high quality recording. it’s not about the band (ok, it’s a little about the band), but about the engineers, the equipment, the room, the producers, the money etc. a great qualitiy recording doesn’t necessarily say the artist is great. first of all, it says the crew, the surroundings and the cashflow is great. but here’s the interesting part: you can turn this around. in a bad quality recording there’s no way to hide behind the work of great craftsmen. think actors or better, models. i think it was Cindy Crawford who once said something like: ‘millions of women want to look like us without knowing that we don’t look like that either.’ i love that quote because it’s so spot on. with a two-mics-in-the-rehearsal-room-laptop-garageband-setup you can’t hide behind the roomsound of a hollywood mansion or behind the tone of a Massenburg eq. the people get to hear what it did sound like right there – and this can be good or bad news. i experience this with my students on a regular basis. the first time someone hears his/her voice on a recording is a quite precious moment :-)
but that’s what it’s about. if you’re able to sound good under these circumstances, then you really are good. i have unbelievably crappy recordings from a 20-bucks-mic and a portable-minidisc-device i took during various clinics and masterclasses. believe me, someone like Billy Ward sounds awesome, always, no matter how he’s recorded. and that’s a noble goal: to get to the point where surroundings don’t matter anymore…